Country

Hong Kong

Industry

Education

Service Category:

Bespoke System Services

Project Timeline

6 weeks

29 July 2024

Overview

This case study explores how a globally renowned Australian university successfully leveraged WhatsApp as a communication channel to boost engagement with parents and students. By partnering with Infixle, the university implemented a pilot program of Gallabox at a single branch before expanding the initiative worldwide. The project delivered impressive results, increasing reach, improving communication, and enhancing overall user satisfaction.

Challenges Faced by the Client

  • Limited Reach: The university sought to expand its audience beyond traditional communication channels.
  • Low Engagement: Existing communication methods were not fostering desired levels of interaction with parents and students.
  • Scalability Concerns: There was a need to test the effectiveness of a new communication channel before a full-scale rollout.

Objectives

  • Increase Reach: Extend newsletters and updates to a broader audience through WhatsApp.
  • Boost Engagement: Create a more interactive and immediate communication channel.
  • Evaluate Scalability: Assess the potential of WhatsApp as a scalable solution across multiple campuses.

Solution

In partnership with GallaBox, Infixle developed a comprehensive WhatsApp outreach strategy for the university. The solution involved integrating the university’s communication platform with GallaBox to enable efficient broadcasting of engaging content. A pilot program was launched at a single branch to gather data and refine the approach before expanding to all campuses.

Impact

By embracing WhatsApp as a communication platform and partnering with Infixle and GallaBox, the university achieved remarkable success in enhancing outreach and engagement with its community. This case study demonstrates the power of strategic planning, effective execution, and data-driven decision-making in driving positive outcomes.

  • Quantitative Outcomes: Reached 2500 recipients within the first week of the pilot, with a high response rate and positive engagement.
  • Qualitative Benefits: Improved communication of important updates and educational content, leading to higher levels of user satisfaction.
  • Strategic Success: Successfully scaled the program to all university campuses worldwide, demonstrating the solution’s versatility and effectiveness.